Retarget Marketing: A New Level Of Personalised Content

It’s not a coincidence anymore that, when browsing for that new sports watch, suddenly you’re seeing ads for FitBit everywhere. It’s not by chance that your research into real estate has triggered banner ads popping up all over your Facebook feed telling you to click to see the Commonwealth Bank’s new mortgage package. It’s not selective sight seeing ads for ASOS beckoning you back after shopping on their online store after abandoning your cart before purchase.

The internet is a very smart creature today, and has reached a level of targeting that transcends anything seen before. What I’m talking about here is the technique of Retargeting.

What Is Retargeting?

Retargeting (also sometimes referred to as remarketing) is responsible for the phenomena mentioned above. Basically, it facilitates re-engagement from a customer after they’ve left a brand’s website.

Retargeting gathers a specific person’s buying preferences, and then shows them targeted online adverts as they surf the net, to keep those relevant brands in front of them. The majority of customers (around 98%) who visit a website will actually leave (known as “bounce”) before completing a purchase or performing a converting action. Retargeting addresses this by leveraging purchase intent data from that website (such as likes, shopping cart behaviour, history, time on site, clicks, and so on), and placing a small piece of code as a cookie on their browser, so that when they visit retargeting provider pages like Facebook, the individual is served ads tailored specifically for them.

This is a very effective marketing tool as it allows powerful, precisely targeted ads to be directed to each specific customer, encouraging them back to the original website to complete their transaction and convert.

Part Of A Larger Campaign

Obviously, this works best as part of an overall digital Marketing campaign. After all, you need customers to already know about your brand and visit your website for the first time as a result of an overarching promotion campaign, before you can effectively utilise retargeting to nurture and make them feel comfortable about returning to your website and trusting your brand. Retargeting is a good way to bolster this larger campaign.

Don’t Frustrate Your Customers

Retargeting, however, requires a very delicate balance. It should be a complementary execution to your marketing mix, not an endless annoyance to your customers. Serving the wrong ad to the wrong person too many times (over bombardment) is the negative side of retargeting, and must be avoided. Retargeting works most effectively when it’s a subtle, top-of-mind reminder, and not a hounding series of propaganda.

The ideal point is when the individual views the retargeted ads as a convenience, where ads are catered to their specific needs, rather than harassment, with ads stalking them around the internet. It’s important to get this delicate balance correct.

The Multiplatform Scope

An effective retargeting strategy must span across many platforms, given the nature of the consumer today. These include desktops, mobile devices and social media. Most customers own multiple devices and will research on one platform, only to complete their transaction and post feedback on another, so retargeting must be reaching them via a multi-platform approach.

Get The Most Out Of Retargeting

Effectively using Retargeting lies in segmentation, creative design, experimentation and measurement.

Segmentation puts the right strategies in place to ensure the correct messages are delivered to the right consumer. For example, a loyal customer will require a different type of message to one that is still unsure about purchasing. Correct segmentation ensures that a converted customer receives loyalty campaigns and cross selling messages, whereas a non-converted customer receives discounts and reassuring messages to bring them back to the site.

Creative design on retargeting adverts work best when they’re kept simple and bold, display the brand prominently, have a direct call to action, and present a personalised message. After all, if you’re going to all the trouble of individualising your Marketing massaging, don’t waste the opportunity to connect directly with your customer.

Experiment with different designs, frequencies, locations and landing pages to discover what gets the best result. As it is a specifically targeted campaign, it’s often difficult to determine what resonates best with an individual segment.

Effective measurement is always key when determining the success of each marketing endeavour. Retargeting can meet customer retention, brand awareness and sales objectives, and the most commonly uses statistics to track progress are “Cost Per Action” and “Cost Per Clicks”.

Joint Venture Marketing For Rookies

Joint ventures (JV’s) are a great way to make more money in your business without spending a fortune of advertising. With joint venture marketing, you can leverage the assets of your potential partner to launch and make money with your business today. This is the power of JV marketing.

Some businesses have even been launched via the use of JV marketing. The key to making joint venture marketing work is the person you’re trying to partner up with. Their list must be as responsive and relevant to yours, and your partner should contain a mailing list that would fit well with your offer.

This doesn’t have to be hard. If you were launching a JV on the internet, this would be so incredibly easy to do. But since it’s offline, there are a few more things that you will have to do. If you can find someone that you trust, then you should have no problem running a JV campaign in your business.

The first step towards approaching someone with a joint venture opportunity is to create a good proposal letter. Your letter should outline everything that the JV will entail, and that you’ll do much of the work. Plus, you should offer around 60%-65% of the total profits made. If you’re in a business where you sell high priced items, then this should come off as no surprise to you.

But if your entire business revolves around selling $30-$50, may be a JV isn’t for you. You can try it online since it’s mostly free, but you’ll probably end up making a little over a $1000. If you could do it offline with a high priced product, incomes like $10,000 and above will be very common.

JV’s can play a very integral part of your business. For some people, all they do is joint ventures because of how profitable it is. If you would like to know how profitable joint ventures can be, then give it a try. You never know if it will be extremely profitable for you, or if it will flop. But I’m thinking if you do a joint venture it will be more than profitable for you.

Consider using joint ventures into your place of business so that you can earn a little extra money on the side for free. It’s something that’s at least worth trying, and the more effort you put into it, the more you will start to earn more money in your business.

Don’t be shy when offering your joint venture letters. The worst that they can say is “no”, and you can just take it and leave it, and go on to the next business owner on your list. Dust yourself off and try again so that you can land a deal one of these times.

If you want to do JV marketing, I think you should give it a try starting right away. It’s a great way to get your name out to the world, and to start earning more money than you can possibly handle.

Good luck with using these tips to launch profitable joint ventures today.

How to Promote Your Network Marketing Business During the Holidays

As I mentioned in my last post, the holidays can be a very slow time in your business, but that’s really up to you. If you slow down, your business will slow down. However, if you promote throughout the holidays, your business will continue growing. Here are some simple ideas for promoting your business in the coming month:

1. Annual Christmas Letter – if you send out an annual Christmas letter, mention that you’ve started a new business and that you are helping other people earn extra money, replace jobs they hate, and enjoy tremendous tax savings. If you don’t already send out a letter, this might be a good reason to do so.

2. Christmas Cards – include a note in your Christmas cards about your new business. If you had just opened a restaurant, you would proudly announce it to all your friends and family, so it shouldn’t be any different with your network marketing business.

3. Christmas Gifts – if you have something that your network marketing business offers, use it as your Christmas gift to co-workers, neighbors, people you attend church with, etc. Many companies offer Christmas packs that are decorated and at a special price. Often, they will even ship it for you.

4. Christmas Shopping – whether you like Christmas shopping or not, it’s something we all have to do. Dread the mall? Well, now you can use this time to promote your business. Bring along a bunch of business cards that direct people to a web site and as you encounter sales people at the various stores, give them a card and say something like: “You’re sharp and I’m sure that (name of the store) isn’t paying you nearly what you are worth, so I’d like to talk with you as soon as possible. Call or e-mail me as soon as possible.” If they ask what it is, give them the company name and direct them to your web site. Let them know that you don’t want to take up their work time, but would be happy to answer questions when they call. The less you tell them, the greater their curiosity and if they are curious, they will call or e-mail. Not many will, but this is a sifting process, so those who do are your best prospects.

Hope these help you have a happy and prosperous Christmas season.