Network Marketing Success – Lessons From On Walden Pond

One of the most well-known quotes from Henry David Thoreau is, “If one advances confidently in the direction of his dreams and endeavors to live the life he has imagined, he will meet with a success unexpected in common hours”.

There are several critical elements here. First is, “in the direction of his dreams”. Very few people know what they want. In fact, Jack Canfield, in his book, “The Success Principles” explains that one of the biggest reasons people don’t get what they want is they don’t know what it is. Defining clear objectives for life can be a daunting task for many. Partially this is caused by negative self-image in which we may aspire to attain a lofty objective but not believe we are worthy hence we put little or no effort into the definition of our goals..

The 2nd key word is to advance “confidently”. Lack of confidence, or negative self-image, is rampant in our society. We have been raised and trained to believe that the only acceptable behavior is to follow the crowd, yet true genius does anything but follow the crowd. True genius requires non-compliant behavior and beliefs and uncommon confidence in our own ability. The highly successful person must march to the beat of a different drummer and be able to withstand the tidal wave of criticism that will appear from other well meaning, but misguided friends.

The next challenge is the word “imagine”. How many people imagine their destiny or visualize their goals? In today’s topsy turvy world, I suspect not many. As a society we are anesthetized with mind numbing television, video games and a plethora of distraction that keep us defocused and oblivious to the true potential of our universe. According to data from Nielsen that suggests TV time increases the older we get. The average American watches more than five hours of live television every day. This number is a couple years old and has likely increased.

In addition to the high daily television consumption, there is the news and continual bombardment with negativity that could cause the strongest of people to buckle and run for cover. Yet true success requires leadership and strong belief in ourselves and our goals.

No wander the average American lacks vision.

In his newest book, “I Can See Clearly Now”, Wayne Dyer states, “Truly the words of Thoreau resonated with me as I followed my dreams and let the universe handle the details”. Notice the reliance on the universe to handle the details. Many people do not make a decision to proceed or commit themselves because they cannot see the entire path. If I am sail from San Diego to let’s say Hawaii, I do not need a map of the entire route, just the general direction and conditions to initially set sail in and so it is with major goals in life. We need to know clearly the destination but not the details. Set the sails and trust the information we need will appear when we are ready for it.

If we approach life this way, we will achieve success in whatever endeavor we pursue, including our network marketing business

Using “Indirect” Direct Marketing to Reach Customers in a Different Way

How do you get people to think about your product or website in these days where spam is ineffective and there is so much direct marketing everywhere you look? One way, thanks to the internet, is “indirect,” direct marketing. This article is an example.

Customers are rarely interested in the businesses they encounter, and as a matter of fact they rarely even have any interest in the products they are seeking. What customers have is a need or want that relates to their own life. The faster you can relate to them on their own terms the more satisfied they will be and the more likely you are to make a sale.

In traditional direct marketing, you either have or buy a list of potential customers, construct a sales letter, hope your customer reads it and heeds its (hopefully relevant) call to action. Direct mail is, essentially, intrusive. From the point of view of the customer this intrusiveness is mitigated by the ease of throwing or stowing the marketing piece away. One hopes either to find someone who is actually looking for the product at the moment he or she receives the mail and to captivate that person’s interest in the relatively few seconds of attention available.

“Indirect” direct marketing approaches the question from another angle. People go to the internet looking for information. If you provide them that information and a hook that offers them more of what they probably need, then your website will simply be the next call in an orderly search for what the prospect already wants.

Have You Developed Your Marketing Plan for 2016?

All of the giants of industry are putting their marketing plans and budget together now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in the breeze, with decisions being made willy-nilly about each shiny and novel marketing opportunity that is pitched by a company – some with the best of intentions, and others with more questionable purposes.

Step 1: Gather the Information

Before drafting your marketing plan, it’s critical to answer some key questions that will shape the plan to meet the specific marketing goals of your business. Here are a few you should start with:

Who is my target customer? Be specific. Look at demographics and consumer preferences.

What needs does our company meet? List the ways your products and services uniquely serve your customers.

Who are our competitors and what sets us apart? Look at the products and services they provide, and see where you can exceed their offerings. Research the marketing efforts of your competition. By doing so, you might notice that you’re missing the opportunity to take advantage of a “new” or previously underutilized marketing channel.

How are we going to reach those target customers? Learn how your target customers prefer to receive information (e.g., email, social media). Demographics can tell you a lot about this.

How will I quantitatively measure the results of my marketing efforts? This is huge, because you cannot know what is working for you unless you have hard data to reflect on at the end of the day.
Step 2: Determine the Marketing Channels You Will Use

Successful budget allocation depends on a thorough examination of the marketing channels you’ve used in the past, as well as promising new activities you can explore. If you’ve identified your target customer, you will already have a better idea of which marketing channels will take precedence over others. For example, if your target audience relies heavily on social media to make buying decisions, this may be a channel you want to fortify with more resources. Some of the ways companies reach their target customers are:

· Online/radio/TV/print advertising

· Promotional products

· Direct mail marketing

· Cross-media marketing

· Social media marketing

· Email marketing

· Search marketing

· Blogging and article writing

Step 3: Determine How to Allocate Your Budget

A marketing plan must have a comprehensive budget that encapsulates all resources required to achieve its goals. Some things to consider:

According to the Forrester Research Interactive Marketing Forecasts 2011 to 2016 (US), 32% of the average 2015 marketing budget was spent on interactive marketing (such as social media, mobile marketing, and search marketing), and it’s expected that this amount will increase to 35% in 2016.

Many businesses allocate a portion of their budget (say, 10-15%) for new or novel marketing opportunities that come up over the course of the year. This way they can test the waters of a new venture while knowing their spending limit.

Your allocations must capture all costs associated with marketing and the various channels you utilize. This includes staff, monies paid to outside agencies, etc.

If you’re struggling, a simple formula for budget allocation is what experienced marketers call the “70/20/10″ rule: 70% for time-tested and proven marketing strategies, 20% for those that are promising but not yet fully established, and 10% for trying new things.
As you can see, there are various factors to consider when developing a marketing plan. You must invest the time and resources to build a solid plan that delivers results. Your marketing plan is your marketing roadmap and will keep your business headed in the right direction with its marketing efforts. It will also outline, and allow you to secure, the resources you will need to arrive at your marketing goals. Without it, you have no way of measuring the results and determining which channels provide the best ROI for your business. Figure out your allocations and but a solid and comprehensive plan in place before your next event sponsor comes a-calling.