Using “Indirect” Direct Marketing to Reach Customers in a Different Way

How do you get people to think about your product or website in these days where spam is ineffective and there is so much direct marketing everywhere you look? One way, thanks to the internet, is “indirect,” direct marketing. This article is an example.

Customers are rarely interested in the businesses they encounter, and as a matter of fact they rarely even have any interest in the products they are seeking. What customers have is a need or want that relates to their own life. The faster you can relate to them on their own terms the more satisfied they will be and the more likely you are to make a sale.

In traditional direct marketing, you either have or buy a list of potential customers, construct a sales letter, hope your customer reads it and heeds its (hopefully relevant) call to action. Direct mail is, essentially, intrusive. From the point of view of the customer this intrusiveness is mitigated by the ease of throwing or stowing the marketing piece away. One hopes either to find someone who is actually looking for the product at the moment he or she receives the mail and to captivate that person’s interest in the relatively few seconds of attention available.

“Indirect” direct marketing approaches the question from another angle. People go to the internet looking for information. If you provide them that information and a hook that offers them more of what they probably need, then your website will simply be the next call in an orderly search for what the prospect already wants.

Why Should You Use an Updated Direct Marketing List?

To achieve success in direct mail marketing, the marketer needs to have the right mailing list. What is a mailing list? A direct mail marketing list contains the contact information of qualified leas along with other details that are relevant to a marketer. Using the mailing list, a business owner can launch advertising campaigns to reach out a targeted audience.

Indeed, it is very important to start with the right list so as not to waste time and money on a poor campaign. Many people often change their post mail addresses and email email addresses which is why it is important for a marketer to make sure that the list he uses is always updated.

Using an old listing could mean not reaching your intended audience and giving out your marketing mails to the wrong hands. On the contrary, a good list increases your chance of getting positive response out of your direct mail marketing campaign.

Direct Mail Marketing – Use Postcards? Or E-mails?

Direct mail marketing can be done both offline and online. If you choose the traditional method of direct marketing, sending postcards is the best way to advertise. On the other hand, if you have a business website or an online store, email marketing can surely increase your sales.

In order to boost their marketing potential to the fullest, many successful merchants use both offline and online direct marketing. Although the internet is a booming industry, traditional methods of advertising such as postcard marketing should never be overlooked.

Direct Mail Marketing Techniques

Let’s say for instance that you want to send out advertising postcards. To get the best results, it is recommended that you send via First Class Mailing to enjoy important mailing features such as the Return to Sender option. Although First Class Mailing may cost a little more than ordinary postage, you can be assured that your marketing letters will be delivered to their intended recipients.

If you are sending marketing emails, you need to be careful not to make the mistake of sending unsolicited emails as doing so can send a negative impression to people. In addition, it is easier to change email accounts so you need to do your research to make sure that the accounts you are sending to are still active.

There are standard rules in direct mail marketing that must be observed. Aside from not sending unsolicited emails, a marketer must also avoid spamming or bombarding the recipient with so many emails at one time. Most recipients would want to see both a Subscribe and Unsubscribe option for this gives them the idea that they can easily decide whether to accept messages or not from your company.

make sure that you are purchasing a mailing list from a reputable marketing list broker. Better yet, build up your own marketing listing by conducting market surveys or by offering free newsletters to visitors of your business website. Doing this will help you ensure that the people who signed up your listing are truly interested in your products or services.

Copyright (c) 2010 Luie De Von

What Is Niche Marketing – The Niche Marketing Concept

There are clear benefits that are targeted at a small group of people, especially the cost-effectiveness of a campaign of this kind. Media, which is based on your niche target market is generally cheaper than a smaller audience, but if the audience is 100% of people who are interested in your product or service, you are in for a winner.

We all know what a niche is that I will not bore you with the background, what you have not heard of the concept of niche marketing. This is the concept of finding this niche audience and creating a perfect country to find the exact demographic.

So we discussed how it can be more profitable, it is now about to examine ways to make such a marketing campaign. First you must know what media your target audience will be the most sensitive, if you have any direct competitors are doing the same kind of advertising, so your market will be much less sensitive. You may need to think a little more of the box to create a truly effective campaign.

You might think you’d want to do some ‘direct marketing, as shown in the distribution, but people are losing their willingness to such a degree of radio stations and local distribution may be as follows after you, as you going to get people to Afro-Caribbean culture? Well, there are a lot of hairdressers, textile shops, church officials, adding that when in direct contact with the market directly, within the capture area for the market.

What you need to do is three circles, and write in the circle of progress that your competitors are doing in a second writing that the activities of your audience to do, and the second is where you fill in the gaps between the two, so you can really find a niche marketing strategies for you to do.

One of the best factors of niche marketing is that if a method works, once submitted, you can try another method that the initial outlay is not so much as a radio announcer or TV or the local newspaper, that he might not ride. You just have to try different methods of low cost, until you find the right few who will give you the return you had hoped. Even if it does not work the first time, however, strengthening the brand and what you need is a good as you develop your campaigns.