Have You Developed Your Marketing Plan for 2016?

All of the giants of industry are putting their marketing plans and budget together now. It is essential to have a well thought-out marketing plan that is proactive, not reactive. A marketing plan without a firm foundation merely sways in the breeze, with decisions being made willy-nilly about each shiny and novel marketing opportunity that is pitched by a company – some with the best of intentions, and others with more questionable purposes.

Step 1: Gather the Information

Before drafting your marketing plan, it’s critical to answer some key questions that will shape the plan to meet the specific marketing goals of your business. Here are a few you should start with:

Who is my target customer? Be specific. Look at demographics and consumer preferences.

What needs does our company meet? List the ways your products and services uniquely serve your customers.

Who are our competitors and what sets us apart? Look at the products and services they provide, and see where you can exceed their offerings. Research the marketing efforts of your competition. By doing so, you might notice that you’re missing the opportunity to take advantage of a “new” or previously underutilized marketing channel.

How are we going to reach those target customers? Learn how your target customers prefer to receive information (e.g., email, social media). Demographics can tell you a lot about this.

How will I quantitatively measure the results of my marketing efforts? This is huge, because you cannot know what is working for you unless you have hard data to reflect on at the end of the day.
Step 2: Determine the Marketing Channels You Will Use

Successful budget allocation depends on a thorough examination of the marketing channels you’ve used in the past, as well as promising new activities you can explore. If you’ve identified your target customer, you will already have a better idea of which marketing channels will take precedence over others. For example, if your target audience relies heavily on social media to make buying decisions, this may be a channel you want to fortify with more resources. Some of the ways companies reach their target customers are:

· Online/radio/TV/print advertising

· Promotional products

· Direct mail marketing

· Cross-media marketing

· Social media marketing

· Email marketing

· Search marketing

· Blogging and article writing

Step 3: Determine How to Allocate Your Budget

A marketing plan must have a comprehensive budget that encapsulates all resources required to achieve its goals. Some things to consider:

According to the Forrester Research Interactive Marketing Forecasts 2011 to 2016 (US), 32% of the average 2015 marketing budget was spent on interactive marketing (such as social media, mobile marketing, and search marketing), and it’s expected that this amount will increase to 35% in 2016.

Many businesses allocate a portion of their budget (say, 10-15%) for new or novel marketing opportunities that come up over the course of the year. This way they can test the waters of a new venture while knowing their spending limit.

Your allocations must capture all costs associated with marketing and the various channels you utilize. This includes staff, monies paid to outside agencies, etc.

If you’re struggling, a simple formula for budget allocation is what experienced marketers call the “70/20/10″ rule: 70% for time-tested and proven marketing strategies, 20% for those that are promising but not yet fully established, and 10% for trying new things.
As you can see, there are various factors to consider when developing a marketing plan. You must invest the time and resources to build a solid plan that delivers results. Your marketing plan is your marketing roadmap and will keep your business headed in the right direction with its marketing efforts. It will also outline, and allow you to secure, the resources you will need to arrive at your marketing goals. Without it, you have no way of measuring the results and determining which channels provide the best ROI for your business. Figure out your allocations and but a solid and comprehensive plan in place before your next event sponsor comes a-calling.

Negative effects of inadequate training for truck drivers

The number of truck accidents has increased in the past few years.
Accidents related to heavy vehicles, such as trucks, have been on the rise in the past few years. This alarming trend can be partly attributed to inadequate training for truck drivers. When drivers are not properly trained or have not gotten their light rigid licence training in Melbourne, they may not be aware of how to handle their vehicles safely in different situations. This can lead to accidents and even loss of life.

This is why proper training is essential for this type of driver. Trucking companies must ensure that their drivers receive adequate training before being put behind the wheel. This can lead to disastrous consequences.

It is also important for truck drivers to undergo regular refresher courses. This will help them stay up-to-date with the latest changes in the industry and how to handle their vehicles safely. Drivers who do not undergo refresher courses may be more likely to cause accidents due to their lack of knowledge and experience.

Most truck drivers are not adequately trained to handle the demands of the job.
Heavy vehicle driving can be a very demanding job. Truck drivers need to be able to handle a range of different tasks, from driving long distances to loading and unloading cargo. However, many truck drivers do not receive the adequate training they need to perform these tasks safely and effectively.

This can lead to a number of negative consequences. For example, inexperienced drivers may not be aware of the dangers associated with long-distance driving. They may also struggle to manoeuvre their vehicles in tight spaces or around other obstacles. This can increase the risk of accidents happening on the road.

In addition, poorly trained truck drivers can cause significant damage to goods that are being transported. If they are not familiar with how to properly secure cargo, it can easily become damaged during transport. This can lead to significant financial losses for businesses that rely on transportation services.

Ultimately, it is clear that getting proper training is essential for anyone who wants to become a truck driver in Australia. Inexperienced drivers can put themselves and others at risk, as well as cause significant damage to goods. By contrast, those who receive appropriate training are more likely to be safe and effective when working behind the wheel.

Truck drivers are often overworked and underpaid.
Most truck drivers in Australia work long hours for little pay. This can lead to fatigue and stress, which can in turn increase the risk of accidents. In addition, truck drivers are often not given adequate breaks, putting their health at risk.

It is important that truck drivers receive a fair wage for the hard work they do. They should also be given enough time off to rest and relax. By ensuring that truck drivers are treated fairly, we can help keep them safe on the road.

Lack of training can also lead to dangerous driving habits.
When drivers of such vehicles don’t get the right training, or even any training at all, they can develop some very dangerous driving habits. Truck drivers need to know how to handle their vehicles on the road, especially when they are travelling long distances. Without proper training, they may not be aware of the dangers they face while driving, and this can lead to accidents.

It is estimated that around 70% of trucking fatalities are a result of driver error. This is largely due to the fact that many truck drivers have not been given adequate training. By providing truck drivers with quality training, we can help reduce the number of fatalities caused by these accidents.

Truck drivers need more rest breaks to ensure their safety and the safety of others on the road.
In addition to training, these drivers also need to have proper safety procedures in place, including things like more rest breaks and mandatory breaks for meals. All too often, truck drivers are pushed to their limits, and this can lead to disastrous consequences.

It is clear that inadequate training for truck drivers can have serious consequences. It is therefore essential for both trucking companies and the drivers themselves to make sure that they receive proper training before hitting the road. By doing so, we can help reduce the number of accidents.

If you’re looking for a career change and think truck driving might be right for you, make sure you get the necessary training before hitting the road. With the right qualifications under your belt, you will be able to drive with confidence and ensure that your journeys are safe for everyone involved.

Getting Started in Network Marketing

Many people have gone into network marketing as a way to earn a good income. You can earn an income in two ways. The first is by selling products directly to customers, the second is by earning a percentage of the sales made by people on your sales team. The second method requires you to recruit your own sales team and to train them properly. The more effective your sales team is, the higher your profit potential will be.

When you are looking for a network marketing program to join, make sure you look for a business that you are interested in promoting. You will need to be passionate about it because you will need to recruit and motivate your sales team to sell. You should market a product that you personally believe in because you have to convince your customers that they can benefit from it. If at all possible, buy the products and try them for yourself so you can draw upon personal experience.

Part of effective selling requires you to look for ways of getting the word out on the market about your products. You should design a website for your products that contains useful information about the advantages of the product. Describe what kinds of problems that your products can solve. Let your potential customers know how your product can help them. Provide details of any ingredients or specifications. Describe how the products are used. Be as informative as possible so your site visitors will know exactly what they are buying.

Another thing you can do is produce a product demonstration video, including a link to your product website where viewers can purchase your product. Often times, allowing customers to see the products in action will help them understand the product better. You can use videos to sell as well as recruit.

The same can be said about using social media to promote your products. In your social media accounts, talk about the products and ask for feedback and testimonials about the products. Immediately respond to any questions directed to you about the products. You can also use social media to recruit your sales force. Direct your viewers back to your website for any additional information they might be looking for.

Do not forget your friends and family in your recruiting efforts. You can get them together at your home and do a recruitment presentation. Do not get too discouraged if not many people show interest. It is often hard for someone to make a decision on the spot about a business commitment. Just do the best you can in describing your program and the potential benefits that come with it.

Make an effort to stay in communication with your sales team. Offer your recruits any help they need in sales promotion and marketing. If they need sales training, look for training options for them. Hold team meetings over the web so your sales force can discuss any problems and issues they may experience. Keep in mind, the more they sell, the more you make.

It is important that you take care of your network of sales people in order to maximize your profit potential. Be proactive with your sales team so they will feel like you are there to support them. This will increase profits for everybody.