Timing Is a Key to Stock Market Success

After the 1929 crash, it took the stock market about 27 years to get back to its high of 1929. The bear market that started in early 2000 crushed the NASDAQ 100. As of this writing in late 2010, the index isn’t even close to its high, achieved in early 2000. Amazingly, you are better off owning the wrong stock at the right time than the right stock at the wrong time. This is because about 75% of all stocks follow the general market direction or trend. What does this tell us? It tells us, timing is crucial to overall success. It makes a big difference when you buy and sell a stock at the right time. The very best stock market participants own the right stocks at the right time. That is how they achieve stock market success, and make fortunes.

A successful strategy is to buy the best stocks at the best time. The best time to buy stocks is when the general market is in an uptrend. Look for stronger volume as the general market moves up, and lighter volume when the market corrects. This will tell you the stock market is in a healthy uptrend. Watch out if during a 2 or 3 week period, the market has a number of down days on heavy volume. These are called distribution days, and a sign the market is ripe for a correction, or possibly the beginning of a bear market.

When the general market is in an uptrend, look for fundamentally strong stocks that are breaking out of technically sound base patterns. You want volume to be much heavier than normal, as the stock breaks through a key resistance area. Heavy volume tells you that big institutions such as mutual funds and pension funds are buying your stock. This is important, as these big buyers are the fuel that can carry a stock to very high price levels. Another important factor is to make sure your stock is a leader, in a better performing industry group. Stocks tend to move in packs or groups. This will also help your stock move up in price.

In my opinion, buy and hold is for the most part, a flawed strategy. Unless you are able to buy fundamentally strong stocks near the end of a major bear market, or at the beginning of a major bull market, it simply is not worth it to buy and hold. You are much better off buying the best stocks at the right time, and implementing solid money management. This is the key to stock market success, and the way to make a fortune.

Getting Started in Network Marketing

Many people have gone into network marketing as a way to earn a good income. You can earn an income in two ways. The first is by selling products directly to customers, the second is by earning a percentage of the sales made by people on your sales team. The second method requires you to recruit your own sales team and to train them properly. The more effective your sales team is, the higher your profit potential will be.

When you are looking for a network marketing program to join, make sure you look for a business that you are interested in promoting. You will need to be passionate about it because you will need to recruit and motivate your sales team to sell. You should market a product that you personally believe in because you have to convince your customers that they can benefit from it. If at all possible, buy the products and try them for yourself so you can draw upon personal experience.

Part of effective selling requires you to look for ways of getting the word out on the market about your products. You should design a website for your products that contains useful information about the advantages of the product. Describe what kinds of problems that your products can solve. Let your potential customers know how your product can help them. Provide details of any ingredients or specifications. Describe how the products are used. Be as informative as possible so your site visitors will know exactly what they are buying.

Another thing you can do is produce a product demonstration video, including a link to your product website where viewers can purchase your product. Often times, allowing customers to see the products in action will help them understand the product better. You can use videos to sell as well as recruit.

The same can be said about using social media to promote your products. In your social media accounts, talk about the products and ask for feedback and testimonials about the products. Immediately respond to any questions directed to you about the products. You can also use social media to recruit your sales force. Direct your viewers back to your website for any additional information they might be looking for.

Do not forget your friends and family in your recruiting efforts. You can get them together at your home and do a recruitment presentation. Do not get too discouraged if not many people show interest. It is often hard for someone to make a decision on the spot about a business commitment. Just do the best you can in describing your program and the potential benefits that come with it.

Make an effort to stay in communication with your sales team. Offer your recruits any help they need in sales promotion and marketing. If they need sales training, look for training options for them. Hold team meetings over the web so your sales force can discuss any problems and issues they may experience. Keep in mind, the more they sell, the more you make.

It is important that you take care of your network of sales people in order to maximize your profit potential. Be proactive with your sales team so they will feel like you are there to support them. This will increase profits for everybody.

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for the last few years. You have a pretty big database of customers and hopefully you have been getting and keeping full contact information for them. An organized database is the first key to customer retention.

The next step is to put together a direct mail campaign to keep these customers thinking about you when they think about mortgages. It is often years between times when each customer needs a mortgage professional, and it takes far less than that for them to forget your name. As well as fighting time, you are fighting indifference. Customers who get great service are often reluctant to pass that information along, while customers who feel they have gotten poor service will tell everyone. Most of the time good customers need to be reminded of their
experience. By following up with each customer on a regular basis you will not only stay in the front of their mind but you will also start to build a reputation as a solid and responsible business.

So how do you get started? Below are a couple of the most frequently asked questions when starting a campaign to keep in touch with past clients.

What Type of Direct Mail Piece Works Best?

There is a great debate amongst Mortgage Professionals about what type of direct mail will work best for getting new business. Many swear by letters for their appearance of professionalism, while others like the low cost and high visibility of postcards. Overall, both seem to work
adequately for bringing in new business. You just need to find which works best for you personally.

For keeping in contact with past customers, however, the way to go is postcards. This is due to the fact that if your customers are not currently looking for a mortgage for themselves, they are far less likely to take the time to open a letter. That causes most of your “keep in touch” promo that is in envelopes to get thrown out before it ever gets read.

Since the goal is recognition and not direct action you only need to get them to read the message. Postcards have the message visible when mailed, which means that while your customers are deciding what to read and what to throw out, they are already being exposed to your message.

How Often Should I Send Promo?

You will want to mail a piece to your database every 30-60 days. Any longer than that and they may have already forgotten you when their friends are looking for a mortgage. Since you will want to send promo out often, you will need to keep your costs down. With postcards there are no envelope costs, no assembly costs and the postage is 30% less than letters. When using a mail house to send your postcards you can often get postage rates as low as 18ยข per piece.

What Should Be On My Brand Recognition Pieces?

There are some basic rules for the design of a brand recognition direct mail piece.

Rule #1: Keep color consistent.

Many times people fall into the trap of changing the look of their promo for the seasons or for the holidays. The thought is that people are thinking about Christmas or St. Patrick’s Day so they will respond better to promo with those colors. The truth is exactly opposite. Their senses are so flooded by those images that they actually start to skip right over them. Pick a color for your company and stick with it. You will do much better in building recognition.

Rule #2: Make a logo and use it on every piece.

Having a clean, professional logo is best. It may be a little pricey to have designed but in the end it is well worth the money. Experienced designers can often charge up to $2000 for a corporate identity package including logo, letterhead and business cards. If you aren’t looking to make that type of investment simply pick a type style for your company
name and use it every time. Consistency is key because your logo is your main identification point.

Rule #3: Make it Informative.

Every piece should have something useful for your customers. Whether it is new information about the mortgage industry or even possible investment properties in their area, it can even be completely unrelated to the mortgage industry. A calendar or list of emergency numbers, even the old recipe card trick still works pretty well. Anything that is likely to be kept around will help to build recognition in the minds of your past customers.

The mortgage industry has experienced a huge amount of growth over the past few years. Unfortunately this growth cannot last forever. At some point it is going slow down and the only way to keep your income in the range that you have become accustomed to is to ensure that you retain as many past customers as you possibly can.

A direct mail campaign is the best way to do this, but remember, this type of program is a long term process. Don’t get discouraged if you can’t directly calculate the amount of money that you bring in right off the bat. What you are doing is burning your name into the minds of your customers. Eventually it will work out to you seeing less attrition and
far more referrals.