7 Benefits of YouTube Marketing

YouTube is one of the most visited websites on the internet. Which means that if you are looking to promote yourself or your business, it is a great place to be active.

The other good news is that the production costs of good quality videos can be very low. Especially if you are creating information type videos, where you can create a presentation in Microsoft’s PowerPoint or Apple’s Keynote and convert them to video format.

So, let’s look at some of the major benefits:

1. Online Discovery

Getting found on the internet can be a major headache and expense. With YouTube, you can get discovered directly in the YouTube search engine, plus you can get discovered in Google’s web browser. And, for some products and services, it is easier to get a high search engine rank for a YouTube video, than it is for a website.

Plus, videos are very easy to share through other online mediums, such as social media, websites, blogs, mobile apps etc. All of which adds to your collective online discovery.

2. Connecting Directly with People

Video allows you to connect with people in a very direct and personal way. This is great for boosting your online relationships, which at times can be very impersonal in nature.

Building relationships is at the heart of effective online marketing. As it is through these relationships that trust and authority can be built. Which in time, translates into a higher probability of sales and being recommended.

3. Entertainment as Education

People love “how to” videos. If you can make some element of your videos entertaining as well as educational, then you’re onto a winner.

This is the kind of thing people keep coming back for time and again, and they readily share with their friends and colleagues.

4. Encourage People to Take Action

With the annotation feature on the YouTube video editor, you actively encourage people to participate. For instance, to give it a thumbs up or comment, or to click on an associate web link, or to share on social media.

5. YouTube Promotion

You can encourage YouTube to promote your videos for free, by using a common and unique hash-tag message in the description of all of you related videos. These will appear in the right-hand side of the screen, under recommended videos section.

6. YouTube Advertising

You can also use your videos as paid advertising on YouTube. At the time of writing, the cost of advertising on YouTube is significantly less than using standard Google AdWords. Yet, YouTube uses the same search network.

7. YouTube Channel Subscribers

You can create your own channels in YouTube which people can subscribe to. This allows you to build up a network of followers that get notified every time you publish a new video to that channel.

Advantages of Email Marketing – Why Is It the Answer for Your Business?

The DMA (Direct Marketing Association) tells us that 90% of companies use email marketing and they describe email marketing as the new hero for troubled financial times. Their research shows that more than half of companies surveyed expect to increase their spend on direct email this year, many of them cutting back on traditional direct mail in order to do so. It all sounds great, but why is email marketing the answer for your business?

There are three massive advantages to email marketing compared to traditional marketing techniques:

Its inexpensive, the cost of email marketing campaigns is significantly less than other marketing strategy. As the medium is so scalable, you also have the ability to commit as much or as little as you want to email marketing.

Great Return on Investment, no other type of direct marketing will offer the same sort of ROI as email. This is partly because of cost; you aren’t spending as much in the first place, but the flexibility of the medium also has an impact. Targeted email marketing allows you to personalise campaigns to your customers. It is also a great way to maintain the relationship with your existing customers and to make them aware of offers. When done right, there a great return on investment, but you can still get it wrong. If you don’t have any in-house experience of email marketing campaigns, then it can be wise to take expert advice.

Measurable, an email campaign allows you to measure effectiveness more than any other type of direct marketing. You are able to track every opened email, every click, every email shared right through to the sale. This differs massively from a direct mail shot where no one can tell you how many went straight into the bin.

With email you can see if your campaign has worked, but perhaps more importantly you can see where it didn’t work and what didn’t work. This allows you to learn from experience and use that feedback to tailor your email activity to your customers needs.

Nobody will tell you they like spam, but what do we actually mean by that term? At the moment opinion is shifting towards the idea of spam as an email that is irrelevant to the user. Beware of allowing this to lull you into a false sense of security though. A recent DMA survey showed that 75% of consumers found less than 20% of emails they received to be relevant to them.

There are still many people who class spam as something they didn’t sign up for. Another study asked consumers to rate acceptability of promotional emails out of 5 (5 is most acceptable, 1 is least acceptable.) Permission clearly made marketing emails more acceptable, where the consumer had given permission for ongoing communication participants rated it as 4.1 out of 5. When the consumer had interacted with a company, but had not given permission for contact, the score dropped significantly to 2.5. The worst score was for marketing material from companies who had not been given permission and with whom the consumer had never interacted. This scored 1.7 out of 5.

The moral of the story seems clear; concentrate on targeted email marketing campaigns to make your email more relevant to your customers and focus on marketing to opt in lists. This seems like the surest recipe to ensure your emails are not classed as spam by any user definition.

What Is Niche Marketing – The Niche Marketing Concept

There are clear benefits that are targeted at a small group of people, especially the cost-effectiveness of a campaign of this kind. Media, which is based on your niche target market is generally cheaper than a smaller audience, but if the audience is 100% of people who are interested in your product or service, you are in for a winner.

We all know what a niche is that I will not bore you with the background, what you have not heard of the concept of niche marketing. This is the concept of finding this niche audience and creating a perfect country to find the exact demographic.

So we discussed how it can be more profitable, it is now about to examine ways to make such a marketing campaign. First you must know what media your target audience will be the most sensitive, if you have any direct competitors are doing the same kind of advertising, so your market will be much less sensitive. You may need to think a little more of the box to create a truly effective campaign.

You might think you’d want to do some ‘direct marketing, as shown in the distribution, but people are losing their willingness to such a degree of radio stations and local distribution may be as follows after you, as you going to get people to Afro-Caribbean culture? Well, there are a lot of hairdressers, textile shops, church officials, adding that when in direct contact with the market directly, within the capture area for the market.

What you need to do is three circles, and write in the circle of progress that your competitors are doing in a second writing that the activities of your audience to do, and the second is where you fill in the gaps between the two, so you can really find a niche marketing strategies for you to do.

One of the best factors of niche marketing is that if a method works, once submitted, you can try another method that the initial outlay is not so much as a radio announcer or TV or the local newspaper, that he might not ride. You just have to try different methods of low cost, until you find the right few who will give you the return you had hoped. Even if it does not work the first time, however, strengthening the brand and what you need is a good as you develop your campaigns.